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Digital markedsføring og videoproduksjon for

Sortland Kommune

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Sortland er en kommune og en by i Vesterålen i Nordland. Kommunen omfatter områder på øyene Langøya og Hinnøya. Mellom øyene går Sortlandssundet. Kommunen grenser i nord mot Øksnes og Andøy, i øst mot Kvæfjord, i sør mot Lødingen og Hadsel, og i vest mot Bø.
"På en og en halv uke fikk vi inn over 70 henvendelser. Vi hadde skjønt og tenkt at dette skulle ha effekt, men så stor effekt? Det hadde vi ikke tenkt."
Sture Jakobsen
Sortland Kommune

Bakgrunn

Slik unngikk Sortland kommune en skikkelig sommerkrise

Det var ikke lenge til sommeren 2022. Ferieavviklingen var kun 3 uker unna. Sortland kommune hadde fremdeles 28 vikarstillinger innen helse og omsorg å fylle for at kabalen skulle gå opp.

Sortland Kommune tok kontakt med oss i Nettrakett, og vi slo hodene sammen for å finne en løsning på problemet. Vi startet med å skaffe oss et overblikk over hele kundereisen. Deretter satt vi opp en stillingsannonse med informasjon om jobbene og et enkelt kontaktskjema, slik at det skulle være lettvint for søkerne å ta kontakt. For å gi et inntrykk av hvordan det er å jobbe i helse og omsorgstjenesten på Sortland laget vi en 5-minutters video hvor vi intervjuet flere ansatte.

På denne måten kunne de fortelle med egne ord hvordan de har det på jobb, slik at potensielle søkere visste litt mer av hva de kunne forvente. I tillegg til denne informative og hjertevarme videoen ble det laget flere korte, humoristiske snutter som illustrerte hva man kunne bruke lønna på. Det være seg PC til gaming eller hest. Det ble laget 2 korte informative snutter med en ansatt og Kommunalsjef helse og omsorg. Vi produserte også 10 bildeannonser i formater for sosiale medier.

Sommervikarer – Nytt fiskeutstyr? (Klikk for å se video)

Sommervikarer – Ny båt? (Klikk for å se video)

Sommervikarer – Kjøpe hest? (Klikk for å se video)

Sommervikarer – Gaute (Klikk for å se video)

Sommervikarer – Kommunalsjef helse og omsorg Sture (Klikk for å se video)

Klikk på bildet for å se flere

Resultatet

Rekrutteringskampanjen inkluderte videoproduksjon og digital markedsføring. Kampanjen ble markedsført med fullt trykk på SnapChat, Instagram og Facebook, med målretting spesielt mot på Sortland og omland. Etter halvannen uke med annonsering var det over 70 søkere på de utlyste sommerjobbene. Kommunen hadde problemer med å ta unna alle søknadene, og Nettrakett ble derfor bedt om å stoppe annonseringen en uke tidligere enn planlagt. Siden Helse- og omsorgsetaten i kommunen hadde mer enn nok søkere etter endt kampanje, kunne de “sende videre” søkere til andre etater i kommunen som manglet vikarer.

Medieomtaler om den suksessfulle kampanjen i regi av Nettrakett/Sortland kommune:
Kampanjen fikk såpass gode resultater at det til og med medførte omtale i flere medier, se artikler om Sortland kommunes populære kampanje:

  • Artikkel Vesterålen avis: Terningkast 6 til Sortland kommune (Gro Myking, direktør for kommunikasjon og marked i KLP)
  • Artikkel NRK: Kommune brukte 100.000 kroner og løste feriekrisen. Hanna (18) hyller grepet
  • Artikkel Vesteraalen avis: Suksess på sosiale medier fikk ungdom i arbeid
  • Artikkel Fagbladet: Bemanningskrise? Her fekk dei kø av unge til jobber i eldreomsorg

 

Presentasjon av kampanjen på webinar i regi av KLP (24. januar 2023)
Webinar: Hva kan vi gjøre med den store mangelen på arbeidskraft i kommune- og helse-Norge
(NB: omtale av kampanjen 33 min ut i webinaret)

En skikkelig suksesshistorie vi er stolte av å ha vært med på! Vi takker Sortland kommune for tilliten.

Ta kontakt

Ring oss på 477 76 770, send en e-post til kontakt@nettrakett.no eller fyll ut skjemaet under.

Kontakt oss

kontakt@nettrakett.no

477 76 770

Kjøpmannsgata 10A, Sortland
Grønnegata 88, Tromsø
Fiskergata 22, 8300 Svolvær

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