Ordbok

0-9

301-Feilmelding

302-Feilmelding

404-Feilmelding

A

A/B-testing

Account based marketing

Agile marketing

AI (Artificial Intelligence)

Algoritme

Alt-Tekst

Analog markedsføring

Analytics

Ankertekst

API (Application Programming Interface)

App Store Optimization

AR (augmented reality)

Attribution Modelling

B

B2B Marketing

Backlink

Banner Ads

Beacon

Behavioral Targeting

Betalt søk

Big Data

Bing

Bing Ads

Black Hat SEO

Bounce Rate

Brand Equity

Branding

Bulk Email

Business Analytics

Business to Consumer (B2C)

Business-to Business (B2B)

C

CAC (Customer Acquisition Cost)

Chatbot

Clickbait

CMS (Content Management System)

Content marketing

Cookies

CPA (Cost Per Action)

CPC (Cost Per Click)

CPL (Cost Per Lead)

CPM (Cost Per Mille)

CRM (Customer Relation Management)

CRO (Conversion Rate Optimizing)

CTA (Call To Action)

CTR (Click Through Rate)

D

DA (Domain Authority)

Digital Disrupsjon

Digital markedsføring

Digital Strategi

Displayannonse

DSP (Demand Side Platform)

E

E-commerce

E-postliste

E-postmarkedsføring

Ethical Hacking

Evergreen Content

F

Facebook Ads

Facebook Business Manager

Facebook Piksel/Pixel

FAQ

Featured Snippet

Fluktfrekvens

Forretningsanalyse

Forretningsmodell

Freebie

Frekvens

G

GA4

GDPR

GIF

Google Ads

Google Analytics

H

Hashtags

HTML

HTTP

HTTPS

HubSpot

I

Inbound marketing

Inbound sales

Indeksering

Influencer

Informasjonskapsel

Innholdsmarkedsføring

IP

J

JPG og JPEG

L

Landingsside

Lead nurturing

Leads

Leadsgenerering

Linkbygging

Longtail keyword

LSI (Latent Semantic Indexing)

N

Nativ ads

Nøkkelord

O

Opt-in

Opt-out

Organiske søkeresultater

P

PA (Page Authority)

Personalisering

Personas

Pixel / Piksel

Plugin

PPC (Pay Per Click)

PPL (Pay Per Lead)

Programmatic

Programmatisk annonsering

Q

Query

R

Reach / Rekkevidde

Remarketing og retargeting

Responsivt Web Design

ROI (Return On Investement)

RTB (Real Time Bidding)

S

Segmentering

SEM (Search Engine Marketing)

SEO (Search Engine Optimization)

SERP (Search Engine Results Page)

Sitelinks

SMM (Social Media Marketing)

Social Selling

SOME (Social Media)

SPAM

Speilpublikum

Sporingspiksel

SSL-sertifikat

T

Tracking

Trafikk

Trakt

Transaksjon

Trendanalyse

Tweet

U

UI (User Interface)

Unike brukere

Universell utforming

UX (User Experience)

V

Viral

Visual editor

VR (Virtual Reality)

VWO

W

Webanalyse

Webinar

Widget

WYSIWYG

X

XML