Ordbok
Ordbok
227 ord, begreper og forkortelser fra digital markedsføring, web og teknologi, forklart på norsk.
0–9
A
- A/B-testing
- Above the Fold
- Account based marketing
- Ad fatigue
- Agile marketing
- AI (Artificial Intelligence)
- AIDA-modellen
- Algoritme
- Algoritmeoptimalisering
- Alt-Tekst
- Analog markedsføring
- Analytics
- Ankertekst / Anchor text
- API (Application Programming Interface)
- App Store Optimization
- AR (augmented reality)
- Attribution Modelling
- Attribution Models
B
C
- CAC (Customer Acquisition Cost)
- Canonical URL
- CDN (Content Delivery Network)
- Chatbot
- Churn Rate
- Clickbait
- CMS (Content Management System)
- Cohort Analysis (Kohortanalyse)
- Content Brief
- Content marketing
- Content Pillars
- Cookies
- Core Web Vitals
- Cornerstone Content
- CPA (Cost Per Action)
- CPC (Cost Per Click)
- CPL (Cost Per Lead)
- CPM (Cost Per Mille)
- Crawl Budget
- Creator Economy
- CRM (Customer Relation Management)
- CRO (Conversion Rate Optimizing)
- CTA (Call To Action)
- CTR (Click Through Rate)
- Customer Journey
- Customer Lifetime Value (CLV / LTV)
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
- Schema Markup (Strukturerte data)
- Scope Creep
- Scroll Depth
- Search Intent (søkeintensjon)
- Segmentering
- SEM (Search Engine Marketing)
- SEO (Search Engine Optimization)
- SERP (Search Engine Results Page)
- Server-side Tracking
- Session Duration
- Shadowban
- Sitelinks
- SMM (Social Media Marketing)
- Social Selling
- SOME (Social Media)
- SPAM
- Speilpublikum / Lookalike Audience
- Split Testing / Multivariat Testing
- Sporingspiksel
- Sprints
- SSL-sertifikat