Ordbok

0-9

301-Feilmelding

302-Feilmelding

404-Feilmelding

A

A/B-testing

Above the Fold

Account based marketing

Ad fatigue

Agile marketing

AI (Artificial Intelligence)

AIDA-modellen

Algoritme

Algoritmeoptimalisering

Alt-Tekst

Analog markedsføring

Analytics

Ankertekst / Anchor text

API (Application Programming Interface)

App Store Optimization

AR (augmented reality)

Attribution Modelling

Attribution Models

B

B2B Marketing

Backlink

Banner Ads

Beacon

Behavior Flow

Behavioral Targeting

Betalt søk

Big Data

Bing

Bing Ads

Black Hat SEO

Bounce Rate

Brand Equity

Branding

Breakpoint (spesielt nyttig i responsiv design)

Brief / Creative Brief

Bulk Email

Business Analytics

Business to Consumer (B2C)

Business-to Business (B2B)

C

CAC (Customer Acquisition Cost)

Canonical URL

CDN (Content Delivery Network)

Chatbot

Churn Rate

Clickbait

CMS (Content Management System)

Cohort Analysis (Kohortanalyse)

Content Brief

Content marketing

Content Pillars

Cookies

Core Web Vitals

Cornerstone Content

CPA (Cost Per Action)

CPC (Cost Per Click)

CPL (Cost Per Lead)

CPM (Cost Per Mille)

Crawl Budget

Creator Economy

CRM (Customer Relation Management)

CRO (Conversion Rate Optimizing)

CTA (Call To Action)

CTR (Click Through Rate)

Customer Journey

Customer Lifetime Value (CLV / LTV)

D

DA (Domain Authority)

Design Tokens

Digital Disrupsjon

Digital markedsføring

Digital Strategi

Displayannonse

DSP (Demand Side Platform)

E

E-commerce

E-postliste

E-postmarkedsføring

Engasjementsrate

Ethical Hacking

Event tracking

Evergreen Content

Exit Intent Pop-up

F

Facebook Ads

Facebook Business Manager

Facebook Piksel/Pixel

FAQ

Featured Snippet

First-party / Third-party Cookies

Fluktfrekvens

FOMO (Fear Of Missing Out)

Forretningsanalyse

Forretningsmodell

Freebie

Frekvens

Frequency Capping

Fullservicebyrå

Funnel-analyse

G

GA4

GDPR

GIF

Google Ads

Google Analytics

Google E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)

H

Hashtags

Headless CMS

HTML

HTTP

HTTPS

HubSpot

I

Inbound marketing

Inbound sales

Indeksering

Index / Noindex

Influencer

Informasjonskapsel

Innholdsmarkedsføring

IP

J

JPG og JPEG

L

Landingsside

Lazy Loading

Lead Magnet

Lead nurturing

Leads

Leadsgenerering

Lighthouse Score

Linkbygging

Linkjuice

Longtail keyword

LSI (Latent Semantic Indexing)

M

Målgruppe

Markedsføringsstrategi

Markedsplan

Marketing automation

Merkevarebygging

Merkevarestrategi

Microconversions

Microsoft Ads

Mobile flater

MRR (Monthly Recurring Revenue)

MVP (Minimum Viable Product)

N

Nativ ads

Nøkkelord

O

Onboarding-prosess

Opt-in

Opt-out

Organiske søkeresultater

P

PA (Page Authority)

Pain Points

Personalisering

Personas

Pixel / Piksel

Plugin

PPC (Pay Per Click)

PPL (Pay Per Lead)

Programmatic

Programmatisk annonsering

Proof of Concept (POC)

Q

Query

R

Reach / Rekkevidde

Reels, Shorts og Stories

Remarketing og retargeting

Responsivt Web Design

Retainer

Robots.txt

ROI (Return On Investement)

RTB (Real Time Bidding)

S

Schema Markup (Strukturerte data)

Scope Creep

Scroll Depth

Search Intent (søkeintensjon)

Segmentering

SEM (Search Engine Marketing)

SEO (Search Engine Optimization)

SERP (Search Engine Results Page)

Server-side Tracking

Session Duration

Shadowban

Sitelinks

SMM (Social Media Marketing)

Social Selling

SOME (Social Media)

SPAM

Speilpublikum / Lookalike Audience

Split Testing / Multivariat Testing

Sporingspiksel

Sprints

SSL-sertifikat

T

Tag Manager (Google Tag Manager)

TOFU / MOFU / BOFU

Tone of Voice

Topic Clusters

Tracking

Trafikk

Trakt

Transaksjon

Trendanalyse

Trust Signals

Tweet

U

UI (User Interface)

Unike brukere

Universell utforming

UX (User Experience)

V

View-through Conversion

Viral

Viral Loop

Visual editor

VR (Virtual Reality)

VWO

W

Webanalyse

Webhooks

Webinar

Widget

Wireframe

WYSIWYG

X

XML